Can Increasing Content Length Help You To Rank?

A hunch I’ve always had (and one which does seem to be borne out in certain tests done by various bloggers/groups) is that longer content ranks better in Google.  After all, the big G itself has made it clear that it has a strong focus on quality content, so it certainly makes sense that longer articles would rank better, right?

In order to do test this hypothesis – admittedly in a fairly unscientific way – I’m going to expand the length of a couple of articles on different sites, for keywords that I really want to rank well for.

Keyword 1 – Position 29 in Google USA search (18/10/2015)

Keyword 2 – Position 97 in Google USA search (18/10/2015)

Keyword 3 – Position 17 in Google USA search (18/10/2015)

Each of these pieces of content – all of which are on separate sites – I will be expanding to be 5000 + words (potentially even more) and include better formatting and multimedia content.

Once that’s done, we sit there and wait and see what happens!

Stay tuned for the results.