As you might already be aware, keyword research is extremely important if you want to make money online. You need to be able to find profitable keywords (phrases that people are searching for in Google, Yahoo, and other search engines) if you ever want to learn how to get your website in front of peoples’ eyes.
Even if you want to pay for traffic, using a PPC platform like Google Adwords, you will still need to have a list of keywords that you know are receiving traffic and have a good degree of profitability.
As a general rule, I advise that you search for:
- Long-tail keyword phrases (those phrases that are long search terms. For example, a long tail of “dog training” might be “what is the best dog training book?”)
- Keyword phrases with buyer intent. These are phrases that have terms such as “best”, “buy”, “review” or “comparison” in them – the kind of thing that people with their credit cards out, ready to buy, might be searching.
To save time with keyword research, you should definitely be using a keyword research tool. It’s muppet mode to infinity if you’re still using the Google Keyword tool to research every keyword by hand (although I can definitely attest to the usefulness of this particular tool)
So what are the best tools for keyword research?
Well, in all honesty I only use one main tool these days (although I still use a number of “methods” to check for those smaller, less obvious keywords that no automated tool has the power to find)
I always use Traffic Travis to do my basic keyword research. You can download a fully-functional version of Traffic Travis for free here. The only limitation of the free version is the number of keyword results, projects, and competition analyses are limited – but it’s cheap to upgrade anyway!
On my Traffic Travis training page, you can see just how easy it is to get started with this awesome piece of software. But before you go any further, ensure that you’ve downloaded your free copy here.
Once you’ve installed Traffic Travis and loaded it up, it’s time to find some keywords. Now let’s say I have a site about learning to play the guitar. I plug the keyword “play guitar” into the keyword search tool, set the keyword matching to “exact” (this just means that I only get results that are closely related to my original term) and take a look at the outcome:
Click for full size – cool huh?
Traffic Travis has presented me with a number of very useful long-tail keyword phrases that would be ideal if I were making a site about learning guitar.
In particular, note the “global count” and “US count” (how many times the phrase is being searched) as well as the competition level stats. This means you don’t even need to leave Traffic Travis to find great keywords – how cool is that?
Once I’ve refined my keywords a little bit more, I can even export them to PDF or CSV/Excel formats. This is great if you have an outsourcer who builds sites for you – research the keywords yourself, then export them in an Excel file.
What is the best tool for keyword research? Traffic Travis, by a country mile. Get your free copy here.
P.S. Keep an eye out for further Traffic Travis training over the coming weeks and months. I’m going to show some ninja market research and keyword profitability techniques!
P.P.S – You might also like to try Affilorama Premium for $1. This is such a cool product, and one of the only things I regularly recommend. It is the best collection of SEO, marketing, writing, and profit boosting tools you will ever find.