Despite the constant media bombardment about economic recovery and “green shoots” in the Western world, it is clear to most that the middle class (and small businesses in particular) are struggling to stay afloat. Lowered revenues and profits mean less money available to spend on advertising, while the continual shrinking of the average consumer’s wallet means that businesses are competing ever harder for a massively shrinking pie.
For the small business owner this means a pressing need to think outside the box. If competing with the “big guns” of the web is not feasible when it comes to paid advertising, then One of the last bastions of readily-available growth for the small business owner is organic search engine traffic. Whether you are a butcher, a real estate agent, or a mechanic, there will be potential customers searching for your product or service in search engines like Google and Bing.
There is no need to pay for this exposure either; by harnessing the amazing power of search engine optimization (SEO) the small business owner can radically transform their prospects. Imagine if potential customers in your local area came across your website first when searching for your product or service. Do you think this would bring in extra customers and revenue? Of course it would!
SEO is all about enhancing your brand’s web presence, in order to get your website and offers in front of more eyeballs.
In conclusion, if you are a small business owner and you have not yet taken the opportunity to maximize your web presence through the use of SEO, then you are missing out on an untapped goldmine of opportunity. Start reading up on SEO strategies and techniques (bearing in mind that the best thing you can do is to focus on delivering quality content to your audience) and deploy them to enhance your web presence ASAP. By ensuring that your brand reaches more eyeballs through better search placement, you will uncover a hearty increase in profit with little added expense.